Research

Research Interests:

  • Marketing Theory: including critical theory, postmodernism, and cultural studies;jeff-dissertation.jpg
  • Lifestyle Research: interpretive approaches to style, fashion, identity, leisure, music, body adornment and diet;
  • Interpretive Consumer Research: including philosophy of science, semiotics, ethnography, and existential-phenomenology.

Research in Progress:

    • Murray, Jeff B., Søren Askegaard, My Bui, and Amy Stokes, “Framing Fatness and the Social Construction of Fat Identity,” positioned for the Journal of Consumer Research.
    • Murray, Jeff B. Deborah J. Evers, and Amy Stokes, “Vegetarianism and Identity: The Politics of Eating,” positioned for the Journal of Consumer Research.
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